Defining Your Niche.

September 17, 2016

Marketing Tip: Original Post  by Jo-Anne Vandermeulen- b-BUILDING A PLATFORM, f - SOCIAL NETWORKING, Marketing/Promoting

Find this post on:
http://joconquerobstacles.com/2013/04/08/defining-your-niche/





Are you worried about positioning yourself high in the ranks on media sites? Perhaps you shouldn’t.

Social networking is all about territoralizing not necessarily defining your hierarchy. Focus more on your business or selling your books and less time obsessing on your positional ranks on a media site. This will keep your eyes open for opportunities.

If you are only focusing on your ranks, you may be missing out on some valuable opportunities.
If you establish a territory, it will be difficult for others to dislodge you from this position.

Pay more attention on your business or selling your books.
I can see how defining a defensible position in a profitable niche can be compared to playing a game. I’ll use curling for an example…the team who scores the points at the end is the one who has their rock closest to the button. If a team is more worried about placing more stones in the house rather than where to place their rock, will not likely to score at the end if they are playing against a team who focuses on terrorializing their stone near the button. Once the team establishes their stone near the button and they place their next rock frozen to the existing stone, it will be impossible for the opposition to take them out or dislodge their stones from the button.

Territorialize your position and intensify your niche.
Take a pill of courage and intensify your niche, presenting yourself as authentic will generate an even larger loyal audience. Be creative. Nothing is better when your viewers can identify with you and can feel your personality.


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3 comments

  1. Great article.
    I found your great blog through the WLC Blog Follows on the World Literary Cafe! Great to connect! Follow me on my blog at http://mmreynolds.blogspot.com/

    ReplyDelete
  2. Amen to that! As an author, I try hard not to "internet watch" things like rankings, stats, even reviews. I dumped my Google Alerts, too, and just started focusing on my content.

    Oh! I found your great blog through the WLC Blog Follows on the World Literary Cafe! Great to connect!

    ReplyDelete
  3. Interesting comparison to a sport.

    I found your great blog through the WLC Blog Follows on the World Literary Cafe! Great to connect!

    ReplyDelete

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